We started because something simple bugged us: the everyday things that make a house feel like home — the right spice for your dal, a calming essential oil, a puja item that respects tradition, a toy that isn’t just plastic noise — were either hidden in chaotic bazaars or buried in clickbait-y marketplaces. So we built a store that brings the good stuff to your doorstep without the nonsense.

We’re a small, stubborn team that cares about roots and results. We pick products we’d use in our own homes — honest spices, thoughtfully made oils, puja essentials that honor rituals (not trends), fresh-smelling home fragrances, books that stick with you, and toys that actually let kids think. No buzzwords. No pretentious labels. Just things that work, feel right, and make life better.

How we pick stuff

• We source from makers and sellers we trust — people with craft, not just a logo.

• Every product is hand-curated for quality, purpose and value.

• We favour sustainable choices and sensible packaging whenever we can.

• If it doesn’t pass our “would I keep this in my own kitchen?” test, it doesn’t make the shelf.

Our promise

We don’t promise miracles. We promise straightforward choices, clear descriptions, and a hassle-free approach when things go wrong. If a product disappoints, we’ll fix it — because your home deserves better than “good enough.”

You’re not buying into a brand story; you’re inviting better daily rituals into your life. That’s what we’re here for.